Category Archives: email marketing

Video Sales Letter Compression

Posted on November 20, 2011 by dwms

High speed internet connections have made video sales letters a great muiti-media way to get vendor’s sales messages across. Vendors have embraced this new technique using everything from simple Flip cameras to high tech digital editing to put together profitable … Continue reading →

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The single thing determines if your customer will open your e-mail

Posted on November 28, 2007 by dwms

In order to write a compelling subject line for your emails you have to know precisely, exactly who you are talking to. Just this weekend I was at a seminar where the speaker described his perfect customer in a single … Continue reading →

Posted in e-mail marketing, email marketing, headline, open rate | Leave a comment